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Jackie Shroff Takes Legal Action to Protect Trademark Rights for "Bhidu"

Actor Jackie Shroff stands against unauthorized use of his name and likeness, urging respect for creators’ rights and fair endorsement practices.
Jackie Shroff claims that his trademark rights for the Marathi slang term "bhidu" have been violated.
Jackie Shroff claims that his trademark rights for the Marathi slang term "bhidu" have been violated.
By Sarah Queen — Senior Author of Bolly Flix Online
3 min read — May 14, 2024
Hello dear readers! Actor Jackie Shroff took the stand today and went to the Delhi High Court. Because he is not happy that some people are using his name and things about him to make money without asking him first. It is really very wrong to run one’s work without asking someone by using his fame.
To which the lawyer representing Jackie Shroff said, “It’s not good how some people are using things like her name and her face for their own benefit. They are using mugs, and posters and Selling things like bags, pretending that Jackie Shroff gave them the thumbs up when he didn’t, they are also making funny pictures and videos that are not funny for Jackie Shroff.” I myself agree with this lawyer because this is not right. Either people should have asked Jackie first if he allowed then it was okay to do so.
The lawyer also stated that he was also using a certain Marathi word Jackie Shroff, called “Bhidu”, without his permission. It’s like someone using your catchphrase and asking you if it’s okay. Which for me is not a good thing at all. If you people who are reading this article do this, please don’t do it, don’t take advantage of someone’s reputation without asking.
Jackie Shroff’s lawyer further explained that “it’s not fair to make people think that Jackie Shroff endorses these products. He’s a big deal, and people can buy things just because they understand.” He likes it. But he doesn’t,” the lawyer is saying. We all should accept this.
As a result, the court agreed with Jackie Shroff’s lawyer and sent a notice to those who extorted money from Jackie Shroff’s name and face. He will now have to explain himself in court next Wednesday. It is important to do this so that other people cannot do it. Everyone has earned a position through hard work and it is not a good thing to take advantage of his fame without asking him.
After the court’s decision, Jackie Shroff’s lawyer pointed out that some of these people had already stopped using Jackie Shroff’s products without asking. But that doesn’t solve the problem they cause. Of course! They should have used the idea already, what’s the use now? By doing them in this way, will the problem they have faced be cured?
To support his argument, Jackie Shroff’s lawyer cited similar cases involving other actors such as Amitabh Bachchan and Anil Kapoor, where the court ruled in favor of the actors. They are hoping for the same result for Jackie Shroff. I am also satisfied with this lawyer because it is not right to use someone’s reputation for personal gain and not even ask him about it. In my opinion, the court should listen to the lawyers and freeze the accounts of these people if they do not stop doing so. No one knows what will happen next. That’s why, Stay informed for future updates!

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